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Technical SEO, built in.

Every site we build or look after is set up to be found. We don't sell backlinks, write your articles or run ranking campaigns, and here's why.

Building websites since
2002
Websites built
800+
Websites we look after
130
Mobile speed score on a new build
99

What's included.

The part of SEO that lives in the website itself. It isn't a retainer or an add-on; it's how we build and run every site.

Speed

Pages tested on mobile the way Google tests them, and kept fast with SpeedLayer.

SpeedLayer

Structure

One clear heading per page, a sensible outline, and internal links between related pages.

Structured data

Schema that tells Google and AI tools what your business is, where it is and what it offers.

Sitemaps and robots

A sitemap Google can read and rules that keep drafts and duplicates out of search.

Search Console and Analytics

Set up from launch day, with the numbers sent to you every month.

Monthly reports

Redirects

Every old address kept or redirected when a site is redesigned or moved.

Redesigns

Name, address, phone

The same everywhere: on the site, in the schema and on your Google listing.

Google Business Profile

Readable by AI search

Pages that AI tools can fetch and quote, checked against what their crawlers actually read.

AI search

Who does what.

The rest of SEO is marketing: outreach, content and campaigns that run month after month. A marketing agency does that better than a web agency, and your website shouldn't change hands every time your marketing does. We work alongside your agency, and every proposal we write includes a one-page map of where your customers search, ready to hand to them.

We build in

  • Speed, tested on mobile and kept fast
  • Structure, headings and internal links
  • Structured data, sitemaps and robots rules
  • Search Console and Analytics from launch day
  • Redirects when a site is redesigned or moved

Your marketing agency

  • Backlinks and outreach
  • Articles, blog posts and other content
  • Monthly ranking campaigns
  • Google and social ads
  • A map of where your customers search, from us, to act on

Do you do SEO?

Technical SEO, yes: it's built into every site we make and every plan we run. Ongoing SEO campaigns, link building and content writing, no. Those belong with a marketing agency, and we work alongside yours.

Is technical SEO extra?

No. Speed, structure, schema, sitemaps, Search Console, Analytics and redirects are part of how we build and look after every site.

Why don't you do link building?

Bought or traded links can get a site penalized, and real links come from outreach and content, which is ongoing marketing work. Our job is making sure the site deserves the links and keeps the ones it earns.

What should I give my marketing agency?

Every website proposal we write includes a one-page map of where your customers are searching: their topics, a few competitors and the gaps. It's written so your marketing partner can act on it.

Will a redesign hurt my rankings?

Not if every old address keeps working or is redirected. We check every one before launch and watch Search Console after.

Redesign without losing rankings

Why keep your website and your marketing with different companies?

Your website is property; campaigns come and go. Keeping them separate means a change of marketing agency never puts your site, domain or data at risk.

Web agency vs marketing agency

Want a site built to be found?

Tell us about your business. We'll show you where your customers are searching.

Michael Higgins
Michael HigginsDirector of Operations. Runs every client relationship, and still picks up the phone.