Your Google
listing is
your other
homepage.
For a lot of local searches, people see your Google Business Profile before your website, and many never click through. Here's how to make it match your site and work for you.
Same details, everywhere.
Name, address and phone, the same on your website and your Google profile. It sounds trivial. It's one of the most common reasons a business shows up less than it should, and for trades that live on local calls, like HVAC companies, it decides who gets the call.
Matches
Close, but not the same
Four things that matter most.
Beyond the basics, these are where a profile wins or loses the click.
Reviews
The first thing people read. Ask every happy customer, and answer every review, good or bad.
The right category
Your primary category decides which searches you show up for. Most businesses pick too broad a one.
Real hours
Holiday hours included. Showing open when you're closed costs more than one lost customer.
A link to the right page
Send Google visitors to the page for that location or service, not just your homepage.
Questions we hear.
What is a Google Business Profile?
Your free listing on Google Maps and in local search results: name, address, phone, hours, photos and reviews. For many local searches it's the first thing people see, before your website.
Who should own my Google Business Profile?
Your business. You should be the primary owner; your web team or agency can be a manager.
Why does my address need to match?
Google checks your details against your website and other listings. Abbreviations like St and Street are fine; a different suite, town or phone number is not. When the details agree, Google trusts them. When they don't, it's less sure which is right, and less likely to show you.
Do you manage Google Business Profiles?
We make sure your website matches your profile on every site we build, and we can look after the profile itself if you'd like us to.
Keep reading.
Does your profile match your site?
Send us your business name and we'll compare the two.
