The pages nobody asks for, until they need them.
A privacy policy, terms of use and an accessibility statement, plus a site that actually works for everyone. Here is what every business website should have, and the checks we run before launch.
Three pages, on every site.
They live in the footer and almost nobody reads them. They're there for the day someone does: a customer, a regulator or a lawyer.
Privacy Policy
Expected the moment your site has a contact form, a newsletter signup or analytics, which is nearly every business site.
Terms of Use
Not always required, but it limits what you promise and says which state's law applies. Cheap protection.
Accessibility Statement
Your commitment, and a real way for someone to ask for help if part of the site doesn't work for them.
A site that works for everyone.
An accessible site works for people with low vision, color blindness, tremors or a screen reader, and for anyone reading in bright sun. It's also clearer, and better understood by search engines. Before launch we run an automated audit on every page, then check by hand what software can't.
Color contrast
Text dark enough to read against its background, measured, not judged by eye.
Alt text
Images described for people using screen readers.
Keyboard use
Every link, menu and form usable without a mouse, with a visible focus.
Form labels
Every field says what it's for, out loud as well as on screen.
Headings
One clear page title and headings in a logical order.
Questions we hear.
Does the ADA apply to my website?
There is no official ADA standard for websites, but courts and demand letters point to WCAG 2.1 Level AA, and Florida sees a lot of these claims. Building to that standard is far cheaper than responding to a letter.
Do I need a privacy policy?
If your site collects anything (a contact form, an email signup, analytics), you should have one. Some states, California first, have privacy laws that can apply depending on your size and what you collect.
Will an accessibility statement protect me from a lawsuit?
No statement makes a site immune. It shows good faith and gives people a way to reach you. The protection comes from the site actually working for everyone.
Is this legal advice?
No. We build the pages and the accessible site; for questions about your obligations, talk to your attorney. We're happy to work from whatever they give us.
Keep reading.
Missing a page or two?
Send us your site and we'll tell you which pages are missing and what an accessibility audit finds.
